Susanne Shaw Executive Director Serving as Executive Director of PAHSA since April 2026, Susanne fosters strong, collaborative relationships across the association. She oversees day to day operations, organizes PAHSA events, provides support for and communication with PAHSA members and strengthens the relationship and effectiveness with Presbyterian denominations and organizations in ministry to older adults.
Susanne brings a wealth of experience in the senior living field, along with deep expertise in communications, public relations, and marketing. For more than 11 years, she served as Communications and Public Relations Manager at Southminster Retirement Community in Charlotte, North Carolina, where she helped strengthen community engagement and tell the story of mission-driven senior living. Earlier in her career, she worked on the vendor side of the industry as an Advertising Sales Manager for a touchscreen communications platform serving senior living communities. Susanne's professional journey also reflects creativity and entrepreneurial spirit, including developing a homeowner–service provider matching platform and publishing custom home magazines in the Charlotte, NC, and Atlanta, GA, markets. She holds a Bachelor of Arts in English from the University of Virginia.